Product design and development surprises are costly

Our Smart Feasibility Prototyping’s fundamental principle seeks to uncover surprises as soon as possible.

Our prototypes demonstrate technical feasibility and determine the most promising new product design for continued development. You cannot afford to compromise here.

We build our prototypes with design verification studies in mind. They must endure rigorous testing with clear pass/fail criteria, meant to prove or disprove that the product meets its smart design requirements.


They say “A picture is worth a thousand words.” If that’s true, then in the medical device tech world, “A prototype is worth a thousand pictures.” There is no substitute for giving a physical form to all of the conceptual thinking that has been performed to this point. Concepts thought to be simple can often present a multitude of problems or result in effective elegant solutions while complex ideas can lead to groundbreaking products or impossibility. The only true way to determine viability is to start prototyping.

Product design and development surprises are costly

Prototyping transforms a concept with promising potential from an idea into a rudimentary design which can then be made into a working form. This essential step provides the inventor with information that can not otherwise be obtained. A prototype allows the inventor to explore features, learn about functionality, gather feedback from target users and answer questions that would be unattainable if the design was not manifested.

Prototyping is often thought to be the final step; however it can be useful at many stages throughout the design process. In the early stages, prototyping can be performed quickly with little cost. The result is to better evaluate multiple solutions against specific design criteria defined in the smart requirements prior to deciding on final concept. Moving forward prototypes are used to test features or functionality, often in conjunction with animal and tissue testing. Near-complete prototypes are used to gather data in preparation for manufacturing and to produce quality documentation. It should also match the design requirements set out in the smart requirements.

The underlying principles of effective smart prototyping remain the same across these different stages.

Final Concept Selection

Now that we have prototypes in hand, in order to prove the concept to be feasible, we must decide which of the solutions is most likely to succeed. The one that will gain and hold the interest of key stakeholders that can challenge the competitors currently in the market and still support development of sustainable business will be the ultimate prototype design. Time and resources are limited so it is imperative to select the best choice and move forward.

Final concept selection incorporates everything we have learned about all concepts under consideration so that we can choose the best concept to be further developed. While the final concept will still undergo refinement, testing, and multiple iterations and be improved during development and implementation, the focus is on pursuing a single concept. We no longer divide attentions across multiple possible solutions.

Final concept selection is often thought to be one of the most crucial steps in the product development process. We must fully explore available options and take our time, exercising care when deciding on the final concept. We must remember that whatever concept is chosen, it must address the original need criteria in addition to satisfying design and user requirement. This is done through a structured, objective approach to concept selection.

Prototyping plays a key role in research and development chart


It is a common misconception that you will save time and resources by doing only system level verification, which involves testing the product only after final assembly.

By performing testing on individual components and subsystems prior to performing the final assembly test, we are more easily able to identify and locate the source of the problem. This practice saves both time and money as it will be harder to trace the problem to its source in a complex system if performed later.

Testing is an inherit part of the product design and development process, and is essential to discovering issues early. The cost of testing can be high, but failure to test can lead to major and even catastrophic problems.


We use feedback from models and prototypes to create increasingly more mature (i.e., better) iterations of models and prototypes until we arrive at something brilliant to manufacture. Another primary objective of our smart prototype is to provide you a realistic product prototype that meets or exceeds appearance, proof of concept, functional model and or production level prototypes.

Sharing your Vision

Your prototype will aid you in describing and demonstrating your product effectively, helping others, especially investors, share in your vision and get excited about your product.

Silicon Valley smart prototyping chart for engineers

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