We are a San Francisco based product design and development company shaping a shared vision.

Most product failures and development rework can be traced to a substandard understanding of client- centered needs and requirements.

To prevent delays or disaster, we help guide our clients to define and understand the right requirements early in the product development cycle by thoroughly answering the question, what do I need?

Goal Formulation

Establishing a consistent viewpoint of the project for everyone from the client to the requirement author, designers, testers, and end users will create better, faster, and less expensive product development.

Too often, projects begin with the assembling of a team without a clearly defined scope of work. The scope of the project constitutes the vision. This includes the need to develop or obtain a product, the goals and objectives of the client and the company, information about the client and users of the product, and how the product will be developed or purchased, tested, deployed, and used.

product design and development approach puzzle

Product design and development company risk Analysis chart

Why Scope?

Clients have options and our performance determines whether they choose us. We set ambitious yet attainable goals that deliver results incorporating their feedback. We work quickly yet expertly, knowing what critical decisions we need to make and when. We remain close with our clients, maintaining clear lines of communication and collaboration.

What Is Scope?

Verifiable smart requirements are the key to better, less expensive and faster product development or procurement. They provide you control over your product’s development, preventing excessive revisions throughout the development process, and mitigating risk. The individual requirements of your product lead you where you need to go. Your initial requirements are critical to developing a sellable product.

Operational Concepts

Operational concepts are simple to generate. Create them like storytelling – imagine the way the product works, and then write the steps in simple language all can understand.

These concepts open up communication, involve everyone, resolve requirement debates, facilitate completeness, and identify user interface issues. They also provide a basis for early verification of requirements, and are a foundation for product validation. They bridge the chasm between product scope and formal requirements and are effective in communicating with customers, users and developers alike.

Excellent customer-driven operational concepts lead to good, complete, and consistent requirements for the entire product lifecycle.

Operational concepts are a tool that bridge the gap between all stakeholders.

Identifying and Defining Interfaces

The two following categories of interfaces exist: external and internal. External interfaces are the boundaries between a product and the rest of the world. Internal interfaces are the boundaries between parts of a product. Before design starts, concern is with external interfaces. After system architecting begins, internal interfaces are addressed.

Therefore, identifying external interfaces before design starts is essential. Missing or incorrect interfaces often cause major cost overruns and product failures. Thus, recognizing problems early will clarify product scope, aid risk assessment, reduce product development cost, and improve client satisfaction.

We employ these tools and work diligently with our clients to formulate well defined smart goals.

Bay Area medical product development goal formulation chart

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