We are a Silicon Valley product development company that emphasizes Smart Requirements during the concept generation and investigative research phase of your project.



What drives new product design and development?


Smart Requirements are the needs the product must meet to be successful. We ensure you have a complete, correct set of smart requirements – they are the key to better, less expensive and faster product development or procurement – in the eyes of all stakeholders.

The first step in any design is identifying a need that you can fill. Once you have determined what is needed the festivities begin. It’s time to get inventive and have some fun coming up with concepts that will fill the need.

This is concept generation, the process of ideation and brainstorming that marks the start of any great design. The three factors that must be considered and given equal importance and time are ideas, facts and solutions. More often than not the focus is placed on facts and solutions and the exploration of ideas is lost. Skipping over the play and exploration of ideas and the free flow of information, resulting from brainstorming, stifles the process. Brainstorming may consist of weird, revolutionary, even goofy ideas; some may even be viewed as childlike. The goal should be unbiased, unadulterated ideas that can be further defined during the later stages of the process. The environment surrounding this stage in the process should facilitate the free flow of ideas and challenge the engineers to think “outside the box” (free association). Trying new things out and challenging the wisdom of currently used ideas and norms are also sometimes part of the creative process.

Ideation and Brainstorming

Brainstorming is significantly enhanced through the diverse points of view, expertise and backgrounds of the participants.

The process of invention has traditionally been thought to be the moment of inspiration or “aha” moment by which a game changing idea bursts from the brilliant mind of an inventor. The fact is that the inventive process is a disciplined process involving copious amounts of patience and hard work, not by chance or by accident.

product design and development investigative research puzzle piece

When it comes to medical device design, the process of invention is even more complex and involved. Multiple factors must be carefully considered, such as upstream issues (to include medical need), stakeholders’ interests, and gaps in the treatment, landscape and market opportunities. On the other hand, downstream concerns focus on regulations, patenting, reimbursement, and deployment.


Smart Product Requirements

You cannot misunderstand a Smart Requirement. It expresses a single thought. It is concise and simple. The requirement must state something that can be verified by inspection, analysis, test or demonstration. It also must be attainable – within your budget, schedule, and technical ability. Smart Requirements provide control over the outcome of a product’s development and keep your project on track.

Bay Area product design and development company smart requirements chart

Smart Requirements are critical to developing a sellable product.

They are the key to better, less expensive and faster product development or procurement. Verifiable Smart Requirements provide you control over your product’s development, preventing excessive revisions throughout the development process, and mitigating risk. The individual requirements of your product lead you where you need to go. Your initial requirements are critical to developing a sellable product.

Product design and development companies that create smart requirements before beginning the concept selection and development phase eliminate excessive revisions, which typically consume nearly half a project’s resources and extend the timeline. Understanding your requirements will set the stage for success. Allow us, to assist you in creating and or refining the Smart Requirements for your next project.



new product design requirements definition approach to success chart

Creative Thinking

Creative thinking means being able to switch perspectives and change your point of view, being flexible and allowing yourself to look at the same product in a new way.

Since the best ideas take time, we allow our team to think about, analyze and examine them from every angle so that the most imaginative thoughts flow freely as they use their knowledge, investigative research skills and creativity to think of new ways to look at a product.

We promote the flow of information as a team, and exploit all the possibilities from every perspective. By taking an idea’s good points and improving them, we develop and cultivate them fully. This strategy makes us extremely flexible and always keeps us open to new perspectives.

Investigative Research

“Instant Gratification” not only do we want it all; we want it now which often causes us to act in haste. Charging into a design without a systematic research plan results in a product built with many incorrect assumptions and a lot of wasted time and resources.

We are not proposing re-inventing the wheel, merely suggesting launching a research investigation to seek out similar products and mechanisms to define a path and find the right mechanisms early in the product development cycle.

Einstein said that, if he were going to be killed and had just one hour to find out how to save his life, he would spend the first 55 minutes looking for the right question. Once he’d found the question, he’d need only five minutes to work out the right answer. His words mirror our investigative process.

Researching the product extremely well means exponentially increasing the odds of producing the best product. Research and development are like a question and answer. Only a good question will result in a satisfactory answer.




Silicon Valley product development chart for game changers




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